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Naturally Smooth Brazilian Waxing

Transform your skin with our best Brazilian waxing services in Williamsburg, VA!

Book Now

Naturally Smooth Brazilian Waxing

Transform your skin with our best Brazilian waxing services in Williamsburg, VA!

Book Now

Wax Baby

Personalized Waxing Experience

Enjoy a private, cozy waxing suite where you can actually relax…yes, even during a Brazilian!

Complimentary drinks, snacks, and good vibes are always included because self-care should feel like self-care.

At Wax Baby, I use Enso Penny Hard Wax, and trust me, she’s not your average wax.

Infused with coconut oil for natural antimicrobial benefits, this wax helps keep your skin calm, protected, and hydrated throughout your service. Its flexible, skin-loving formula grips the hair (not your skin), giving you a smoother, more comfortable wax with better results.

She’s:
• Gentle on sensitive skin
• Hypoallergenic & vegan
• Designed for coarse + stubborn hair
• And leaves you smooth without that dry, irritated feeling

Because around here… we’re not just removing hair, we’re protecting your skin barrier and giving luxury results every time!

160+ Five Star Google Reviews

Docleia ⭐️⭐️⭐️⭐️⭐️

This was by far the best waxing experience I've had. It really felt like a spa day! Imani is patient and caring and really makes you feel comfortable. I would highly recommend her whether it's your first time or maintenance.

Janay ⭐️⭐️⭐️⭐️⭐️

Getting waxed at Wax Baby was such a great experience! She made sure I was comfortable and communicated what she was doing every step of the way. She was also very knowledgeable about the products that she uses. And did I mention that she’s so funny and easy to talk to? The time flew by! Highly recommend her for anything you need waxed 😌

Twylla ⭐️⭐️⭐️⭐️⭐️

Imani is EVERYTHING! I felt so prepared and informed about the process going in, this was my first bikini wax EVER and it was easier than I could ever have imagined. Minimal discomfort, no pain, and smooth as a baby’s bottom. The room was so comfortable and such a vibe. Imani showed such passion for her craft and there’s no doubt her goal is customer satisfaction. I’m hooked and locked in! Thank you for an amazing experience!!

Cheyenne ⭐️⭐️⭐️⭐️⭐️

Ellie⭐️⭐️⭐️⭐️⭐️

Your Comfort and Results are my Priority!

Our Mission

Hey gorgeous!

I’m Imani, your go-to Brazilian and brow waxing specialist in Williamsburg, VA… and yes, your new favorite waxer.

I didn’t grow up knowing how to actually take care of my skin, just that shaving was a no. And even then? The ingrowns were still ingrown-ing.

That’s when I learned… it’s not just about removing the hair, it’s about how you treat your skin before, during, and after. Exfoliating, hydrating, and using the right products makes all the difference whether you shave, wax, or let it grow freely.

Once I started using more intentional, skin-loving ingredients, everything changed. Healthier skin, fewer ingrowns, smoother results, and I knew I had to bring that same experience to my clients.

Because at Wax Baby, it’s not one-size-fits-all. Your skin is unique, and your routine should be too.

If you’ve been struggling with ingrowns, irritation, or just feeling lost on what your skin actually needs… I got you!

We’re not just getting you smooth, we’re helping you understand your skin, care for it properly, and feel confident in it every step of the way.

Welcome to your soft, smooth, healed girl era!

Say Goodbye to Unwanted Hair

Fast and Effective Hair Removal

Customized Hair Removal Services

Fast and Effective Hair Removal

Our waxing hair removal services are fast and effective, leaving you with silky smooth skin in no time. Whether you need a quick touch-up or a full hair removal treatment, we've got you covered.

Gentle on Your Skin

Customized Hair Removal Services

Fast and Effective Hair Removal

We use gentle and non-irritating waxing hair removal techniques to ensure a comfortable experience. The health of your skin is our priority, so we take pride in using products with natural ingredients that help take care of your skin.

Customized Hair Removal Services

We understand that every client is unique, which is why we offer customized waxing hair removal services tailored to your individual needs. We will use our expertise to work with you to create a personalized waxing hair removal plan that meets your specific goals.

Affordable Pricing

Customized Hair Removal Services

We believe that quality waxing hair removal services should be accessible to everyone. That's why we offer affordable pricing and regular promotions to make our services more affordable for our clients.

Trusted Professionals

As a Licensed and Certified Waxing Specialist with over three years of experience. I am dedicated to providing my clients with the best possible waxing hair removal experience. We take pride in our work and strive to exceed our clients' expectations.

Convenient Location

Our private waxing suite is conveniently located in the city of Williamsburg, VA, making it easy for our clients to access our waxing hair removal services. We offer flexible scheduling options to accommodate our clients' busy schedules.

Menu / Price List

Bikini Waxing

Be completely bare front to back or leave some hair on top

VIP Brazilian (V)

For returning clients waxed by me within the last 4-6 weeks. If it’s been over 6 weeks, please book a New Client Brazilian. Removes hair from the pubic mound, labia, bikini line, and includes the butt strip.

New Client Brazilian Wax (V)

Removes all the hair on the pubic mound, labia and bikini line. Butt strip is included.

⭐️Limited time only: New clients will receive a complimentary underarm wax or hydrojelly mask!

VIP Bikini Full (V)

Removes the hair on the pubic mound, labia and bikini line. Doesn’t include the butt strip.

Bikini Line (V)

Removes the hair along the side and top of the panty line.

Full Body Services

Be hair-free from head to toe

vajazzles

Body gems applied to the bikini area, to give you an extra sparkle! (Results last 24-72 hours, can last longer if proper aftercare is done.)

Designs include, cowgirl hat, bow, star, heart or cat

hydrojelly mask

A jelly-like mask that helps soothe the skin and gives it an extra boost of hydration with a lot of amazing benefits for the body. Benefits include inflammation reduction, skin brightening, moisturizing, and toning. The service also includes a hot towel treatment to help soften the skin, giving your skin maximum benefits!

Underarm Wax

Removes all the hair from the underarms.

Eyebrows + Mapping

Includes a consultation to discuss goals for eyebrow shape. Brow bath, trimming, and Brow mapping included.

Full Back

Removed all the hair below the neck to the lower back, not including the shoulders.

Experience the naturally smooth difference!

Smooth Rewards Program

Smooth Rewards Loyalty Program/How it Works

Smooth Rewards Referral Program/How it Works

Smooth Rewards Loyalty Program/How it Works

We love rewarding our loyal clients! With our Smooth Rewards Program, your dedication to self-care pays off. Book 11 appointments and get your 12th service FREE as a thank-you for being a loyal Wax Baby client.

No Sign-Up Required

Smooth Rewards Referral Program/How it Works

Smooth Rewards Loyalty Program/How it Works

You’re automatically enrolled in our loyalty program, and we’ll track your visits for you.

Smooth Rewards Referral Program/How it Works

Love your Wax Baby experience? Share it with your friends and both of you will save! Refer a friend, and you both get 10% off your next appointment. After 3 referrals, you’ll receive a free service of your choice as our way of saying thanks!

No Expiration

How to Start Saving

Smooth Rewards Referral Program/How it Works

Referrals never expire, so you can keep sharing and saving whenever you want.

How to Start Saving

Simply have your friends mention your name when booking their first appointment, and we’ll handle the rest. Thank you for choosing Wax Baby and for sharing the love! We’re here to keep you feeling smooth and confident.

Policies And Procedures

First-Timers

If it’s your first time booking, please try to arrive at least 10-15 minutes early for a consultation.

Rescheduling

If you need to reschedule your appointment please reach out to me or reschedule online 48 hours in advance.

Late Cancellations/No-Shows

If you cancel or no-show your appointment in less than 24 hours notice, you will be charged a 50% late cancellation fee, and will need to reschedule online.

Tardiness

If you are running late please let me know as soon as possible, if you will be more than 10 minutes late then you will need to reschedule your appointment.

Extra Guests

No guests allowed in the waxing room unless they are a parent or guardian.

Waxing Consent

Door with lavender wreath and a do not disturb door handle

Consent

If you are under the age of 18, verbal and written parental guardian consent is required for any waxing services. The parent or guardian also must be present for the service if you are under the age of 18. Your parent or guardian may give written permission for you to attend your waxing services without them present if you are between the ages of 16-17. No bikini waxing services will be preformed on anyone under the age of 17.

Precautions

Doctor approval is needed if you are pregnant, have had any surgeries or body modifications within a year, or if you are diabetic. If you have been taking Accutane, you need to stop taking the medication for a year and have a doctor’s note before waxing. Stop using any acne medication or retinol for 7-14 days for any facial waxing service.

Frequently Asked Questions

Please reach us at Contact@thewaxbaby.com if you cannot find an answer to your question.

Why can’t I have sex or go to the gym 24-48 hours after getting a Brazilian wax?

Waxing removes the hairs from the hair follicle, so for the first 24-48 hours your pores are exposed. Any friction or sweating can irritate the skin and may cause an infection.

I am exfoliating and still getting ingrown hairs. What do I do?

It could be multiple factors such as body wash, lotions, sweating, your towels, bed sheets, or laundry detergent. If not, then switching your aftercare routine is another option. Also making sure you are using up and down and side to side motions when exfoliating so you’re going in the same direction as your hair growth.

Is waxing painful or Awkward?

Waxing can be spicy, but only for two seconds. Once your waxer applies pressure, it helps alleviate any discomfort. Nerves are completely normal for your first time, but the right waxer will make you feel comfortable, and by the end of your service you can’t wait to come back!

Will waxing prevent ingrown hairs?

Waxing can definitely decrease ingrown hairs, but aftercare and consistent waxing plays a major part in optimal results and any preventative measures. But everyone’s skin is different and some may be a better candidate for sugaring, laser hair removal or electrolysis.

What kind of wax does wax baby use and why is it different?

The wax that I like to use is by Waxing Lovely, and it is called pink chocolate. It is a cream based wax that is infused with jojoba oil, argan oil, shea butter, coconut oil, and cocoa butter. So it is great for sensitive skin and ideal for coarse hair by helping to nourish the skin and hairs, leaving you with silky smooth results!

How do I prepare for my first Brazilian wax?

If you have been shaving, don’t shave for at least 2-3 weeks and don’t trim the hairs. Wear comfy clothes and cotton undies, exfoliate your skin with an unscented sugar scrub or exfoliating glove with an unscented or ph balanced body wash. Hydrate your skin with unscented lotion or jojoba oil, but not the day of your appointment. And of course drink water all day everyday!

What does waxing aftercare include?

Refrain from workouts and sexual activity, avoid tanning products and UV exposure, skip exfoliating for 24-48 hours, wear clean loose-fitting clothes, avoid hot baths, showers, and tubs, and steer clear of deodorant for 24 hours if your waxing your underarms, body sprays, scented lotions, and touching the area. Hydrate your skin everyday with an oil or serum, exfoliate 2-3 times a week with an exfoliating glove or an unscented gentle physical or chemical exfoliant.

Contact Us

Better yet, see us in person!

We operate by appointment only. However, if you don’t see a time that fits your schedule, please don’t hesitate to contact us or add your name to our waitlist. This ensures you’ll be notified if a walk-in appointment becomes available.

Message us on WhatsApp

Wax Baby

3909 Midlands Road, Suite E, Williamsburg, Virginia 23188, United States

757-775-9387

Hours

Mon	Closed
Tue	09:00 am – 07:00 pm
Wed	09:00 am – 07:00 pm
Thu	09:00 am – 07:00 pm
Fri	09:00 am – 07:00 pm
Sat	09:00 am – 07:00 pm
Sun	Closed

Closed on major holidays, and accepts walk-in’s if there is availability. You may call, text, or join the waitlist for same day appointments.

Naturally Smooth Brazilian Waxing

Naturally Smooth Brazilian Waxing

Wax Baby

Personalized Waxing Experience

Eyebrows on Fleek

160+ Five Star Google Reviews

Docleia ⭐️⭐️⭐️⭐️⭐️

Janay ⭐️⭐️⭐️⭐️⭐️

Twylla ⭐️⭐️⭐️⭐️⭐️

Cheyenne ⭐️⭐️⭐️⭐️⭐️

Ellie⭐️⭐️⭐️⭐️⭐️

Hello Gorgeous! Welcome to Wax Baby Williamsburg, VA!

Your Comfort and Results are my Priority!

Our Mission

Say Goodbye to Unwanted Hair

Fast and Effective Hair Removal

Customized Hair Removal Services

Fast and Effective Hair Removal

Gentle on Your Skin

Customized Hair Removal Services

Fast and Effective Hair Removal

Customized Hair Removal Services

Customized Hair Removal Services

Customized Hair Removal Services

Affordable Pricing

Customized Hair Removal Services

Trusted Professionals

Convenient Location

Menu / Price List

Bikini Waxing

VIP Brazilian (V)

New Client Brazilian Wax (V)

VIP Bikini Full (V)

Bikini Line (V)

Full Body Services

vajazzles

hydrojelly mask

Underarm Wax

Eyebrows + Mapping

Full Back

Smooth Rewards Program

Smooth Rewards Loyalty Program/How it Works

Smooth Rewards Referral Program/How it Works

Smooth Rewards Loyalty Program/How it Works

No Sign-Up Required

Smooth Rewards Referral Program/How it Works

Smooth Rewards Loyalty Program/How it Works

Smooth Rewards Referral Program/How it Works

Smooth Rewards Referral Program/How it Works

Smooth Rewards Referral Program/How it Works

No Expiration

How to Start Saving

Smooth Rewards Referral Program/How it Works

How to Start Saving

How to Start Saving

How to Start Saving

Policies And Procedures

First-Timers

Rescheduling

Late Cancellations/No-Shows

Tardiness

Extra Guests

Waxing Consent

Consent

Precautions

Frequently Asked Questions

Contact Us

Drop us a line!

Better yet, see us in person!

Wax Baby

Hours

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